Millers Oils uses Autocat+ to advise and inform

Oil company is now using MAM Software's Autocat+ parts catalogue to increase quality of product information available to users supplying or changing oil

Printable version 07 July 2010

Millers Oils, an aftermarket supplier of oils and lubricants, is now using MAM Software's Autocat+ all-makes parts catalogue as a mechanism for informing customers about its products and services. The entire range of Millers Oils Premium Automotive and Trident oils and lubricant products can now be referenced through the catalogue.

Widely used in the automotive aftermarket by motor factors and retailers, the addition of the Millers Oils ranges to the MAM Autocat+ catalogue increases the depth of choice and quality of product information available to users looking to choose the correct grade of oil for many models of car.

Dave Mott, Automotive Key Account Manager at Millers Oils, said: "We are always looking for ways to make it easier for our customers to access information on our products, and MAM Autocat+ is a fantastic tool."

"Since launching five significant additions to our Premium Oils range at the start of 2010, we have been working hard to make sure our customers can further understand and identify the correct grade of oil for specific vehicles. Following the introduction of the 'Which Oil? Online Advisor' to our website, the addition of our product information to the MAM Autocat+ catalogue will certainly help with this process of raising awareness of our high specification ranges."

"Millers Oils' desire to include its new ranges in Autocat+ is another demonstration of the high regard with which the catalogue is held" said Rod Field, Catalogue Data Manager at MAM Software. "Like many other aftermarket suppliers, Millers Oils recognises the important role that Autocat+ plays in helping factors and garages supply and fit the correct products. We are delighted to be helping them simplify the specification and increase the awareness of their oils and lubricants."

For further information, please visit MAM Software's website at www.mamsoft.co.uk/autocat or call 01226 352901
 

About MAM Software Ltd.

MAM Software Ltd.  provides software and service solutions to parts distributors, motor factors and accessory retailers in the UK automotive aftermarket. MAM Software solutions assist customers in simplifying their businesses by helping them streamline processes, reduce costs and enhance operational performance. Products in the MAM Software range include business management applications, electronic catalogues and e-commerce solutions. For further information, please visit www.mamsoft.co.uk